I'm happy you're here. Please scroll down to see highlights of my professional work.
Headlamps
Box and UPC sticker
We completely redesigned the headlamp package with every step of the packing, shipping and sales process in mind.
-This rectangular package stacks and ships more efficiently
-The product is highlighted and stands out from the package
-The strap design is viewable from the top while remaining protected
-The package is compact and can fit many in a small retail environment
-The most important selling points are easily found
-All packages share the same dimensions, only varying in depth in order to be merchandised efficiently
Climbing Helmets
Box and UPC sticker
-Uses roughly a third the material as original package
-The product is more prominent
-The hard shell of the helmet offers enough support where a enclosed box becomes unnecessary
-The convex top and concave bottom allows for efficient stacking
-Package can both hang and stack and can be unpacked without damaging the package
Ski/Trekking Poles and Z-Poles
Sleeve, hangtag, hanger and UPC sticker
-Uses much less material
-The product is more visible and easier to test
-The hanger is strong and doesn't bend or break
-Less cost on the main package allows for a custom hangtag for each model
-The sleeve is compact and sturdy and holds up over time
Harnesses
Reusable stow bag, card and UPC sticker
-Uses less material
-The harness is packed tighter in a smaller stow bag, wasting less shipping space
-The hanger is sturdier and provides more structure
-The same amount of information is represented as before
Gloves
Hanger card, hangtag and UPC sticker
-Uses less material
-Less cost on the hanger card allows for a custom hangtag for each model
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Climbing Skins
Reusable stow bag, inner tray and base
-The product is much more visible
-Stow bag is used as main packaging
-Glue-less design on base requires use of stow bag zipper as anchor
16-page brochures filled with product imagery and information in addition to action photography. I was in charge of layout and art directing product photo shoots. Layout was influenced by a black plate change in order to accommodate 3 other language versions.
Spring 2010 'Active Form Design' Brochure
Fall 2010 'Alpine Touring' Brochure
Black Diamond trade show graphics at Summer Outdoor Retailer 2012.
Black Diamond trade show graphics at Winter Outdoor Retailer 2010-11 featuring new freeride skis.
T-shirts
Headlamp Straps
Women's and Junior headlamp strap graphics.
Junior 'First Strike' Trekking Pole
The diamondback snake is printed on the upper shaft of the trekking pole and the bottom shaft displays the snake's prey as markers for adjusting height. As the pole is adjusted, the snake 'eats' its prey.
Stickers
Intermountain Mobile App
Intermountain Clinics Ad
This headline was written with an actual stethoscope by photographing different sections separately and then photoshopping them together.
Park City ICU Open House Invitation
This direct mail piece folds to show that Summit County residents now have an ICU on their side of the Wasatch Mountains, much closer to home. Illustration by Mike Tea.
Hold On To Dear Life–ATV Safety
First Time Moms 2015
Clinics 2014
Cancer Centers 2014
Emergency Services at LDS Hospital
2014 Aster Award — Gold
Cancer Centers 2013
Billboards with negative words were posted across Utah without any type of branding or reference. After several weeks, using portraits of local doctors, by region, part of the word was covered, creating a positive word. This reflected how a patient initially feels when diagnosed with cancer, but when Intermountain Healthcare physicians meet with the patient, a treatment plan gives the patient "courage" and "hope". This campaign created a local buzz and even got some news coverage.
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2013 Silver ADDY® Award from American Advertising Federation — Utah
CMN Hospital's IGNITE Cause Innovation Conference Logo
2014: Attendee Kit
2013: Journal and Agenda
